The Business Events (MICE) industry and audiovisual production at Videotecnia: how we ensure flawless events

Introduction

The Business Events (MICE) industry and audiovisual production at Videotecnia is a fully integrated experience: everything must look, sound, and feel flawless, both on-site and online. We connect the organizer’s objectives with an audiovisual design that guarantees clarity, emotion, and operational continuity.

Five years ago, at the height of the pandemic, we began specializing in audiovisuals and full AV production for congresses, starting with virtual events. In 2024 we had our first close encounter with the concepts of the Business Events industry and MICE. In 2025 we were delighted to participate in two national industry events, and it was gratifying to confirm that many of the trends this sector expects from specialists are practices we already apply at Videotecnia. We’ll share more about those events in another article; for now, here’s what we recognize as part of our day-to-day work that aligns with the quality the Business Events industry needs in Oaxaca, Mexico—and where we’ll keep deepening our expertise.

AV checklist for MICE events (what must not be missing)

1. CCTV + Live Streaming: cameras, video switchers, and distribution to in-venue screens and online platforms so every attendee has the best view.

2. High-resolution LED screens: brightness and size selected according to audience size, viewing distance, and ambient light.

3. Professional audio and stage lighting: the right microphones, linear or compact PA, and lighting designed for speakers, panels, and shows.

4. Stage, backdrop, and partitions: visibility, event identity, and ergonomics for photography and streaming.

5. Robust, redundant connectivity: fiber internet with load balancing for registration, streaming, exhibitor stands, and backstage tools.

6. Photo-video coverage + on-site editing: highlights and “in-the-moment” clips for social media and event screens.

Our working method for the Business Events industry

• Pre-production: the fundamental pillar—working shoulder to shoulder with our clients.

• Technical design: AV rider, room layout, and show flow.

• Rehearsals and on-floor operation: presenter checks, coordination with the meeting planner, review of the run-of-show (minute-by-minute), and strict timing.

• Plan B and tolerances: fallback routes for video, audio, and connectivity; clear protocols with the venue.

Videotecnia services for the Business Events industry

• End-to-end AV design (CCTV + streaming, LED, audio, and lighting).

• Redundant internet and connectivity for hybrid events.

• On-site editing for immediate content.

Planning a congress, convention, or expo? Visit Congresses or Request a Quote.